Challenge
Daysmith, a new to market CPG brand selling ready to drink functional coffee, partnered with Evolvd to build out behaviorally triggered email and SMS automations to strength new prospect and customer relationships, drive revenue, as well as build their subscription program.
Evolvd’s Email & SMS team was tasked with creating building out their initial key ecommerce email and SMS automations to nurture consumers to purchase and drive revenue from first-party data.
+600% Attributed Revenue
period over period driven by net new automation builds.
+35% of Total Revenue
driven by email & SMS channels with campaign optimizations and net new flows.
+54% Increase in CTR
driven by increased personalization and content/creative optimizations.
Summary
Evolvd's team built out key behaviorally-triggered, ecommerce email and SMS automations including a Welcome Flow, Abandoned Cart and Checkout flows, Post Purchase Flow, Replenishment Flow, and Subscription Upsell Flow.
In 30 days post pushing these key flows live, email and SMS attributed revenue increased +600% month over month. Email-attributed revenue alone increased from 5% of total revenue to 35% of total revenue, also increasing revenue per recipient +1843% month over month, from $0.07 to $1.36. We also saw a +54% increase in average click through rate from 5.5% to 8.6% driven by increased personalization and dynamic elements.