Email Marketing for Ecommerce Businesses
We provide full-service email marketing management to ecommerce businesses.
From strategy development to creative production, testing, and deployment, our expert full-service team handles all details of your email marketing program, so you don't have to.
The days of "batch and blast" are gone. Consumers expect more from brands. We utilize first-party data to develop a uniquely personalized email program that not only converts your audience, but engages and builds a one-to-one relationship.
Why is email marketing important for ecommerce businesses?
There are a few reasons why email marketing is particularly important for ecommerce businesses:
1. Email helps you build relationships with customers and prospects.
Building relationships is essential for any business, but it’s especially important for ecommerce businesses. Why? Because repeat customers are the backbone of any successful ecommerce operation. And email is one of the best ways to nurture those relationships.
2. Email is a highly effective marketing channel.
Email marketing has been shown to be one of the most effective marketing channels, with a higher ROI than almost any other type of marketing. Not only that, but email is also relatively cheap to produce and send, making it a very cost-effective way to reach your target audience.
3. Email is a great way to drive traffic to your website or online store.
If you’re looking to drive traffic to your website or online store, email is a great way to do it. You can include links to your site in your emails, which makes it easy for people to click through and visit your site.
4. Email helps you stay top of mind.
With email, you can stay in touch with your customers and prospects on a regular basis, which helps you stay top of mind. If someone is thinking about making a purchase, you want them to think of your business first – and email can help you make that happen.
What are some tips for using email marketing for ecommerce?
1. Keep your messages relevant and targeted.
Your subscribers are more likely to engage with emails that are relevant to their interests. Make sure you segment your list so you can send targeted messages that will resonate with each group.
2. Offer value.
Your emails should provide value to the reader, whether that’s through helpful information, exclusive deals, or valuable content. If you’re constantly selling without providing value, people will eventually tune you out.
3. Personalize your messages.
Personalized messages are more likely to be read and engaged with than generic messages. Include the person’s name in the subject line and throughout the email body for a personal touch.
4. Timing is everything.
Timing is critical when it comes to email marketing. You need to find the right balance between too frequent and not frequent enough – if you email people too often, they’ll get annoyed and unsubscribe; if you don’t email them often enough, they’ll forget about you.
5. Keep your emails short and to the point.
People are more likely to read and engage with shorter emails. So, keep your messages concise and focus on one main point.
6. Make sure your emails look good on mobile devices.
More and more people are reading emails on their phones, so it’s important to make sure your messages are optimized for mobile. That means using a responsive design and keeping the number of images to a minimum.
7. Use A/B testing.
A/B testing is a great way to test different elements of your email campaigns to see what works best. Try testing different subject lines, call to action buttons, images, and more to see what gets the best results.
8. Monitor your results and optimize.
Keep an eye on your open and click-through rates to see how your campaigns are performing. If you see a dip in performance, make changes accordingly.
Email marketing can be a great way to boost your ecommerce business – but only if it’s done right. Follow these tips and you’ll be well on your way to success.