Email is the #1 communication channel
Email remains the most effective way to nurture leads and boost customer loyalty, and is the digital channel with the highest return on investment.
Customers who buy products marketed through email spend 138% more than those who do not receive email offers. In fact, email marketing has an ROI of 4400%.
Our strategic, performance-driven email marketing approach utilizes an innovative and proven blend of strategy, creative, testing, and deployment to scale clients' email marketing programs and attributed revenue.
Expert email strategy and optimization
We help our clients build a strong strategic foundation for their email program, making it the most efficient revenue-driving channel for their brand.
Our expert-led team makes data-driven strategic recommendations to strategically plan and build a roadmap that ultimately increases customer engagement, conversion rates, and revenue driven by the program.
Our team works hand-in-hand with our clients collaborating on strategy and managing creative development, testing, and deployment. We monitor metrics post-deployment to identify optimization opportunities and make improvements across each part of the email program.
Like an in-house email team, but better
Our full-service email program management means our expert-led team handles everything from foundational strategy development to ongoing execution and management of your email program, giving you time to focus on other priorities.
With years of experience with brands across a myriad of verticals, from fast-growth start ups to established enterprise clients, our team brings email expertise that is hard to match.
- Email Strategy Development
- Creative Development (Copy & Graphic Design)
- Advanced Logic Development
- Lifecycle Automation Builds
- Deliverability Monitoring & Repair
- Testing Strategy & Implementation
- Segmentation/List Management
- Reporting & Analysis
Frequently Asked Email Marketing Questions
Email marketing is a form of digital marketing that uses email to promote products or services. email marketing can be used to build relationships with customers, promote new products or services, or simply stay in touch with customers. email marketing is a versatile and cost-effective way to reach customers, and it can be used to target specific audiences or market segments. email marketing is an important part of any digital marketing strategy, and it should be used in conjunction with other digital marketing channels such as social media and content marketing. email marketing can be a great way to connect with customers and build relationships, but it should be used wisely in order to avoid spamming or alienating customers.
Email marketing can be a great tool for businesses of all types. By building a list of email subscribers, businesses can stay in touch with their customers and promote new products or services. Email marketing can also be used to cultivate relationships with potential customers and partners. Furthermore, email marketing is relatively low-cost and easy to set up, making it a great option for small businesses or businesses with limited marketing budgets. In short, email marketing is a versatile and powerful tool that can benefit businesses of all types.
Email marketing can be a great way to reach out to potential customers and build relationships with them. However, before you start emailing people, you need to make sure that you have a list of email addresses to work with. There are many ways to get email addresses and build your list, but one of the methods some businesses will use is to purchase an email list from a provider. Email lists can be expensive, and there’s no guarantee that the people on the list are actually interested in what you have to say. In addition, you could end up on a spam blacklist if you’re not careful about how you use the list. As a result, it’s important to weigh the pros and cons of purchasing an email list before making a decision.
Email deliverability is the process of making sure that email actually reaches the intended recipient’s inbox. This seems like it would be a simple task, but there are a number of factors that can influence whether or not an email is successfully delivered. For example, some email providers have strict filters that can trap legitimate emails and send them to spam. In addition, email deliverability can be affected by things like the sender’s reputation, the content of the email, and the mailing list itself. As a result, email deliverability is a complex issue that must be carefully managed in order to ensure that email marketing campaigns are successful.
Email marketing can be a great way to stay in touch with your customers and promote your business. However, it’s important to strike the right balance between being too frequent and not sending enough emails. If you send too many emails, you run the risk of annoying your customers and causing them to unsubscribe from your list. On the other hand, if you don’t send enough emails, you may not be able to build a strong relationship with your customers. The best frequency for email marketing will vary depending on your business and your customer base, but by taking the time to craft quality content and sending it at regular intervals, you can ensure that your email marketing campaign is both effective and engaging.
When it comes to email marketing, choosing the right email service provider (ESP) is essential. Not all ESPs are created equal, and the wrong one can end up costing you time, money, and valuable customers. So how do you choose the right ESP for your business? The first step is to understand your needs. What kind of email campaigns do you want to run? How often will you be sending emails? What kinds of features do you need? Once you have a good understanding of your needs, you can start evaluating different ESPs. Make sure to read reviews and compare pricing before making a final decision. Choosing the right email service provider doesn’t have to be complicated – just take the time to do your research and/or find an industry expert to give a recommendation based on your business needs.
Email marketing is a great way to connect with potential and current customers. A key element of email marketing is the use of images. Images can help to capture attention, convey a message, and promote engagement. However, there are some things to keep in mind when using images in email marketing. First, be sure to use high-quality images that are clear and well-designed. Second, make sure the images you use are relevant to your email content and offer a good visual representation of your brand. Finally, don’t forget to include alt text for your images so that email recipients who can’t see the images can still understand your message. When used correctly, images can be a powerful tool for email marketing success.