Build customer-first connections with SMS marketing
81.2% of consumers report that they’re opted in to at least one brand’s text message marketing program
3.5 billion people communicate using SMS and check their phones 60+ times per day, making SMS an incredibly powerful platform to message your customers directly. SMS is a fully-integrated channel that can be seamlessly included in your automation strategy or used for one-off campaigns like flash sales, new products or time-sensitive campaigns. Reach your mobile audience with any of these messages right in their pocket.
99% Open Rates
30% Click-Thru Rates
25x+ Average ROI
Personalized, omnichannel messaging
Although email and SMS marketing have many similarities in their strategy implementation, they work best in tandem. You can use SMS to send instant notifications, while email contains more long-form content.
Combine automated texts with email and push notifications into a single automated workflow and provide your customers with a consistent, personalized experience that converts at a 25x+ ROI.
Adding SMS as a compliment to your email program can drive an average of 12% increase in customer LTV and 100% increase in revenue per recipient in the first 30 days.
Frequently Asked SMS Marketing Questions
SMS marketing is a form of marketing that uses text messages to reach out to potential and existing customers. Although it is a relatively new marketing tool, it has already been used by businesses of all sizes to promote sales, drive traffic, and increase brand awareness. Perhaps one of the biggest advantages of SMS marketing is that it is highly effective in reaching a wide audience. In fact, according to a recent study, text messages have an open rate of nearly 98%, which is significantly higher than the open rates for email and other forms of online marketing. Additionally, SMS marketing can be highly customized to target specific demographics, making it an extremely powerful tool for businesses that are looking to reach a specific target market.
Any business that wants to remain competitive needs to be using SMS marketing. This type of marketing allows businesses to reach a wide audience with minimal effort. More and more people are using their phones for everything, so it only makes sense to target them where they are most active. Plus, SMS marketing is more personal than other forms of marketing, so customers are more likely to appreciate the communication. And because people generally have their phones with them at all times, businesses can reach their target market anytime, anywhere. So if you’re not using SMS marketing, you’re missing out on a powerful tool that can help you boost your bottom line.
SMS marketing can be a great way to connect with customers and promote your business, but it’s important to do it right. That means sending messages that are relevant and interesting, and doing so in a way that doesn’t spam people’s phones. So how often should you send SMS marketing messages?
The answer may vary depending on your industry, your target audience, and the content of your messages. But as a general rule of thumb, you should aim to send between two and six messages per month. If you’re segmenting your list based on subscriber data, this frequency may be higher. Of course, you’ll need to test to find the right frequency for your business.
SMS, or Short Message Service, is a type of text messaging that uses standardized communication protocols to allow mobile phones to exchange short text messages. MMS, or Multimedia Messaging Service, is a similar service that allows mobile phones to exchange multi-media messages such as pictures, videos, and sound clips. Both SMS and MMS are often used for marketing purposes, as they allow businesses to reach a large audience with relatively little effort. However, there are some key differences between the two services. MMS messages support file attachments, meaning that businesses can send coupons, product images, or even video clips as part of their marketing campaign.
If you’re looking to get started with sms marketing, one of the first things you’ll need to do is build your sms marketing list. Fortunately, there are a number of ways to go about this. One of the simplest is to use an opt-in form on your website or blog. You can also promote your sms marketing list on social media, or include a sign-up link in your email signature. Another option is to run a contest or promotion where people can enter by providing their phone number. Whichever approach you choose, the important thing is to make it easy for people to sign up. After all, the more people on your list, the more successful your sms marketing campaign will be.
SMS marketing is a popular way for businesses to reach out to customers and promote their products or services. However, some people are unsure about the legality of this type of marketing, and whether or not it is permissible to purchase an SMS marketing list.
The answer to this question depends on a number of factors, including the country in which you reside and the laws that govern marketing activities in that country. In some countries, it may be perfectly legal to purchase an SMS marketing list, while in others there may be restrictions in place. It is always advisable to check with an SMS marketing expert or SMS marketing agency before engaging in any type of SMS marketing, to ensure that you are complying with the relevant laws and regulations.