Welcome emails are an important part of any email marketing strategy. When a new customer signs up for your email list, it’s important to send them a welcome email that encourages them to take action. A well-crafted welcome email can increase your conversion rate by as much as 50%.
They’re your opportunity to make a good first impression on new subscribers and encourage them to take action. By following the tips in this blog post, you can create welcome emails that convert.
When creating your welcome email, there are a few key things to keep in mind:
1. Write subject lines that make subscribers open your email
Your subject line is the first thing that a subscriber will see, so it’s important to make it eye-catching and intriguing. Try to create a subject line that sparks curiosity and makes the subscriber want to learn more. Avoid using generic phrases like “Welcome to our newsletter” or “Thanks for subscribing.”
Instead, try something that is more specific to your brand or product. For example, if you’re a travel company, you could use a subject line like “Ready to explore the world?”
You can also personalize your subject lines by including the subscriber’s name or location. This can help to create a more personal connection with the reader.
Finally, make sure that your subject line is clear and concise. Avoid using excessive punctuation or emojis, as this can come across as spammy.
Here are some examples of great welcome email subject lines:
– “Welcome to the [brand] family!”
– “Thanks for joining us, [name].”
– “Ready to start your journey?”
– “[Name], we’re glad you’re here.”
Now that you have an idea of what makes a great subject line, let’s move on to the rest of the email.
2. Build a genuine connection by introducing subscribers to your brand’s unique values.
What makes your brand different? And why should a subscriber care about your brand? Your welcome email is the perfect opportunity to introduce your brand to new subscribers by highlighting what makes your brand unique. Start by giving them a brief overview of what your company does and what you stand for. Information about the quality of your product, how it’s made, or what’s in it could differentiate you from competitors and strike a chord with your subscribers. It’s important to build trust with your subscribers from the start.
You can also give subscribers a behind-the-scenes look at your company or brand. Show them how your product is made, or introduce them to the people who work for your company. This can help to create a more personal connection between your subscribers and your brand.
3. Have a clear CTA to steer your subscriber in the right direction.
Your welcome email should have a clear purpose: to encourage subscribers to take action. Without a CTA, your email will likely be ignored. So make sure to include a CTA that is relevant to the content of your email and easy for subscribers to follow.
Your CTA could be something like “Shop now,” or “Download our app.” It’s important to make sure that your CTA is clear and concise. Avoid using too many CTAs in one email, as this can be overwhelming for the reader.
Incentives are a great way to encourage subscribers to take action. Include a discount code or freebie in your welcome email to give subscribers an incentive to shop with you or use your product. This could be something like 20% off their first purchase, or a free shipping offer.
4. Personalization is key when it comes to welcome emails
Personalization can help to make your email feel more relevant and engaging for the reader, as well as increase conversion rate. There are a few effective ways to personalize your welcome email:
– Use the subscriber’s name in the email
– Address them by their location
– Mention their recent purchase
– Suggest products based on their website behavior
Segment your list so that you can send targeted emails to different groups of people based on product or category interest, their location, purchase history and more. Gather additional information in your signup form and utilize this to tailor your welcome email content.
By personalizing your welcome email, you’re showing your subscribers that you value them as individuals and not just another number. This can help to build trust and loyalty with your subscribers from the start.
5. Drive more revenue by sending immediately after someone subscribes
When subscribers first join your email list, they are most interested in hearing from you and show the highest engagement. In fact, real-time welcome emails can drive over 1.5x the number of opens and 2.5x the number of clicks compared to bulk welcome emails not sent immediately upon sign up.
This high interest period typically begins to dwindle 48-72 hours post sign up, so be sure to align the rest of your Welcome flow emails with this in mind. Strike while the iron is hot, as they say!
6. Use SMS to complement email in your welcome flow
If SMS marketing makes sense for your target audience, consider complementing your welcome email flow with SMS messages. SMS can be a great way to engage with your subscribers and encourage them to take action.
For example, you could send an SMS message immediately after someone subscribes, as well as follow up messages throughout your welcome series reminding them to utilize their discount they received for signing up. Just be sure to keep your SMS messages short and sweet, as people are more likely to read them if they’re concise.
Plus, engaging with your subscribers across multiple channels upfront, gets them in the habit of hearing from you, and engaging with you, on multiple channels. And once you’ve collected some data across these channels, you’ll be able to further optimize your messages and timing based on the channel and its specific performance.
Ready to get started?
By following these tips, you can create a welcome email that is sure to convert. Just remember to keep it relevant, personal, and focused on your brand. With a little bit of effort, you can create welcome emails that will make a great first impression and encourage subscribers to engage.
Do you have any questions about creating a welcome email or welcome flow? Leave a comment below or reach out to us directly.