5 Email Marketing Automations Every Ecommerce Business Needs

If you’re running an ecommerce business, then you know that email marketing is a crucial part of your marketing strategy. But did you know that there are a number of email marketing automations that you can set up to help automate your marketing efforts? While there are many lifecycle automations that an ecommerce business need to create a comprehensive program that covers all points within a customers’ lifecycle, in this blog post, we will discuss the first 5 email marketing automations that every ecommerce business needs before anything else.

What is email marketing automation? 

Email marketing automation is the process of using email to automate your marketing efforts. This can include sending automated emails based on triggers, such as when a customer makes a purchase or abandons their cart.

Why is email marketing automation important?

Email marketing automation is important because it can help you save time on your marketing efforts, and it can also help you improve your customer relationships. Email automation can further personalize your marketing strategy, triggering emails when subscribers take an action on the site or within an email. When you utilize behaviorally-triggered email automations you are making your email communication personal for that user, based on their own experience.  For example, Welcome series emails, triggered after someone signs up for your email list, receive 63% higher open rates and 86% higher click-through rates, and typically generate more than 3x the conversions and revenue as bulk or one-off campaign sends. 

What are the benefits of email marketing automation?

The benefits of email marketing automation include:

-Saving time on your marketing efforts

-Improving and personalizing customer relationships

-Increasing revenue and conversion rates

-Improving customer engagement and retention

Now that we’ve discussed what email marketing automation is and why it’s important, let’s take a look at the five key email marketing automations that every ecommerce business needs.

1. Welcome Series:

The first email marketing automation every ecommerce business needs is a welcome series. A welcome series is a series of emails that are sent to new subscribers when they sign up for your list. The purpose of a welcome series is to introduce your brand to new subscribers and build a relationship with them, which will ultimately lead to their first purchase.

2. Abandoned Cart Series:

The second email marketing automation that you need is an abandoned cart series. An abandoned cart series is a series of emails that are sent to customers who have added items to their cart but have not completed their purchase. The purpose of an abandoned cart series is to encourage customers to complete their purchase and to build brand trust.

3. Browse Abandon Series:

The third email marketing automation that you need is a browse abandon series. A browse abandon series is a series of emails that are sent to customers who have browsed a product page but have not added to cart or made a purchase. The purpose of a browse abandon series is to encourage customers to add to cart and make a purchase while building brand trust.

4. Post Purchase/Customer Thank You Automation:

The fourth email marketing automation that you need is a post purchase customer thank you automation. A post purchase customer thank you automation is an email that is sent to customers after they make a purchase on your site. The purpose of this email is to thank the customer for their purchase, build brand loyalty, and encourage them to become a repeat customer.

5. Customer Winback Automation:

The fifth email marketing automation that you need is a customer winback automation. A customer winback automation is a series of emails that are sent to customers who have not made a purchase in a while. The purpose of this automation is to encourage customers to come back to your site and make a purchase.

What’s Next?

Email marketing automations are an essential part of any ecommerce business’s marketing strategy. By utilizing email and SMS marketing automations, you can save time on your marketing efforts, improve and personalize customer relationships, and increase revenue and conversion rates.

Ready to take your program to the next level? Work on building out additional lifecycle automations that cover the rest of your customer’s journey, like a Cross-Sell and Up-Sell flow, Replenishment automation, Back in Stock automation, Purchase Anniversary automation and/or Birthday automation, VIP flow, Onboarding automation, Re-Engagement automation, and more.

Do you have any questions about email marketing automations or need help setting up these email and SMS flows? Reach out here or comment below.